Product Designer

Business, engineer, user, design.
The goal never gets translated

A design partner who owns
the product like
it's his own

Most products lose their goal on the way to shipping. It travels from business to design to engineering to the user, and something goes missing at every stage.

I hold the whole, and I fight for it.

Most products lose their goal on the way to shipping. It travels from business to design to engineering to the user, and something goes missing at every stage.

I hold the whole, and I fight for it.

See the work

Download resume

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Years experience

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Products made better

+

Features in production

What sets me apart

A design partner owns the goal at every stage

Beautiful screens are common.
What is rare is the designer who checks feasibility against the codebase before drawing, writes the logic down so engineering never has to guess, and stays on the problem until it ships.

Screens designed to scale

I don't hand over a folder of screens. I hand over a set of components and rules the team keeps building on after I move to the next problem, which is how Archbee kept shipping features while I designed the hard parts.

Test

Build

Design

Business

Idea

In it through every technical stage

Feasibility, implementation questions, spacing that drifted in CSS, testing, reproducing bugs. Handoff isn't the finish line for me, it's the point where most of the value is either kept or quietly lost.

$12,480.32

👀

👆

The fix before the ask

Nobody has to hand me a brief. I sit on sales calls, I read support tickets back to the root cause, and I bring the team the thing the product is missing before a customer has to complain about it.

😱

😍

🙈

🤩

🤯

Solutions that solve the actual problems

Looking good is the bare minimum. I design for the real problem underneath, so what ships is something people can use on a bad day, in a hurry, on a slow connection, without reading a guide.

Screens designed to scale

$12,480.32

👀

👆

The fix before the ask

Nobody has to hand me a brief. I sit on sales calls, I read support tickets back to the root cause, and I bring the team the thing the product is missing before a customer has to complain about it.

Test

Build

Design

Business

Idea

In it through every technical stage

😱

😍

🙈

🤩

🤯

Solutions that solve the actual problems

Looking good is the bare minimum. I design for the real problem underneath, so what ships is something people can use on a bad day, in a hurry, on a slow connection, without reading a guide.

Screens designed to scale

$12,480.32

👀

👆

The fix before the ask

Nobody has to hand me a brief. I sit on sales calls, I read support tickets back to the root cause, and I bring the team the thing the product is missing before a customer has to complain about it.

Test

Build

Design

Business

Idea

In it through every technical stage

😱

😍

🙈

🤩

🤯

Solutions that solve the actual problems

Looking good is the bare minimum. I design for the real problem underneath, so what ships is something people can use on a bad day, in a hurry, on a slow connection, without reading a guide.

My Process

Good features aren't luck. They're the output

Good features
aren't luck here. They're the output

A full process from strategy to production, keeping design, engineering, and the outcome aligned at every stage.

Strategy

Start with goals and constraints, defining the direction the product should take.

Strategy

Start with goals and constraints, defining the direction the product should take.

Feasibility

Scope feasibility with engineering early, so effort stays on realistic, shippable ideas.

Feasibility

Scope feasibility with engineering early, so effort stays on realistic, shippable ideas.

Research

A clear visual direction is shaped through mood, layout ideas, typography, and overall design language.

Research

A clear visual direction is shaped through mood, layout ideas, typography, and overall design language.

Ideation & Prototype

Turn ideas into interactive prototypes with AI code, checking and refining the UX before crafting the final screens.

Ideation & Prototype

Turn ideas into interactive prototypes with AI code, checking and refining the UX before crafting the final screens.

Design

Craft the final version, clean, beautiful and buildable screens, ready for a smooth developer handoff.

Design

Craft the final version, clean, beautiful and buildable screens, ready for a smooth developer handoff.

Handoff

Send the final design to the dev team and stay engaged, aligning so no effort is wasted.

Handoff

Send the final design to the dev team and stay engaged, aligning so no effort is wasted.

Testing

Check the user experience and the product before shipping to confirm it's right before it goes live.

Testing

Check the user experience and the product before shipping to confirm it's right before it goes live.

Validation

After launch I stay in the loop with support, gather issues, and retest in production as a user.

Validation

After launch I stay in the loop with support, gather issues, and retest in production as a user.

Where I've built

Real products, real customers, real users

Fintech and complex B2B SaaS? Both, with ease, and more. The work below speaks louder than any case study could.
Products people and companies actually pay for.

Product Designer

B2B

SaaS

2023 to Present

Archbee

A documentation platform used by 3,000+ companies, including Adobe, Cisco, and Bosch. Built for developer and product teams.

Designed a technical product for technical users, reading it the way they do.

Turned scattered UI into one system, so engineers extend the product on their own.

Discover the process

Write your docs (live product)

UX/UI Designer

B2C

Travel

Jan 2026

Vola

One of Romania's larger online travel agencies. Flights and hotels, real money under time pressure. Complex inventory, live pricing, conversion is the whole business.

Audited the old page and reverse-engineered how the best upsell pages convert, then rebuilt it.

Rebuilt the UX so each tier's value lands at the exact moment someone decides to pay.

Discover the process

Get an Upgrade (live page)

UX/UI Designer

B2B

CPQ

May 2022 -> Sep 2023

HP

A Fortune 100 tech giant. ~$53B revenue, 58,000 people across 59 countries. Its CPQ platform is where every quote for every product gets built.

Turned thousands of configuration rules into a UI a salesperson can trust.

Built reusable components that held one consistent experience across a sprawling multi-product platform.

Find more about it

UX/UI Designer

B2C

Fintech

Oct 2021 -> May 2022

BCR - Erste Group

BCR (Erste Group)

Romania's second-largest bank, part of Erste Group. Around 4.5 million customers, regulated to the last click.

George App banking products - Personal Loan (George Credit), Credit Card, Overdraft, Loan Insurance. 87% of BCR's retail lending runs through these.

Internal Loan Management Tool - the back office where staff review, analyze, and approve loans. Dense data, clear status across every role touching a request.

Loan Simulator - designed the first version end to end, built to push loan application conversion.

Find more about it

Simulate a loan (live product)

UX/UI Designer

Google UX Design

Aug 2021 / March 2023

Jun 2017 -> Sep 2021

Reviur Fit

Coursera homework, Google UX Design certificate. Most people bury their first project. I redesigned mine.

2021, the full process for the first time — Interviews, personas, journey map, wireframes, prototypes, and two usability studies with real people.

2023, the redesign — Came back after BCR and HP and reworked it like a client's product. New design system, dark UI, sign up and login flows, smarter search, and an Events page nobody asked for.

Read the case study

See the prototype (Figma)

Digital IC Designer

Semiconductors

Aug 2017 -> Sep 2021

Jun 2017 -> Sep 2021

Microchip

A Fortune 500 semiconductor company. The world's number-one maker of 8-bit microcontrollers. Over 10 billion PIC chips shipped, a billion more every year, inside cars, medical devices, and industrial systems.

Owned PIC16 and PIC18 from RTL design to post-gates silicon checks. The full product, not a slice of it.

Find more about it

Skills

One designer, the whole stack

A focused mix of research, design, and engineering fluency, sharpened over years and used every day to move products from idea to shipped.

User Experience

I chase the real problem, not the one in the brief. Users don't want features. They want the thing to work. I find where it breaks and design the fix.

User Experience

I chase the real problem, not the one in the brief. Users don't want features. They want the thing to work. I find where it breaks and design the fix.

Competitive Research

I scan the field and return the ideas worth stealing.

Competitive Research

I scan the field and return the ideas worth stealing.

User Interface

Every spacing, weight, and state decided on purpose, not by default.

User Interface

Every spacing, weight, and state decided on purpose, not by default.

Design Systems

A system that keeps the product consistent and scalable a long time.

Design Systems

A system that keeps the product consistent and scalable a long time.

Frontend

No "that's not buildable" from the dev team. I already checked it and it's possible.

Frontend

No "that's not buildable" from the dev team. I already checked it and it's possible.

Backend

I understand what runs underneath, so the flow fits the system.

Backend

I understand what runs underneath, so the flow fits the system.

Artificial Intelligence

AI runs through everything I do. Research, prototypes, iteration, design, the final check. I move faster, ship better, go further.

Artificial Intelligence

AI runs through everything I do. Research, prototypes, iteration, design, the final check. I move faster, ship better, go further.

Engineer

Verilog and Assembly before Figma. No technical product scares me.

Engineer

Verilog and Assembly before Figma. No technical product scares me.

The one they remember

What it's like on the other side of the table.

Founders and teams who trusted the direction, watched the work ship, and stayed happy after launch.

Adrian understood our banking business fast, even the complicated parts. He's quick, low-friction, and one of those designers who just makes the whole process easier.

Irina G.

Product Owner · BCR

Adrian understood our banking business fast, even the complicated parts. He's quick, low-friction, and one of those designers who just makes the whole process easier.

Irina G.

Product Owner · BCR

Adrian understood our banking business fast, even the complicated parts. He's quick, low-friction, and one of those designers who just makes the whole process easier.

Irina G.

Product Owner · BCR

I really enjoyed working with Adrian. He iterates on design fast and delivers almost instantly.

Dana T.

Product Owner · HP

I really enjoyed working with Adrian. He iterates on design fast and delivers almost instantly.

Dana T.

Product Owner · HP

Loved by design and engineering.

Still reading? Good sign.

Now let's talk about the product keeping you up at night.

See on X →

Let’s work together

Start a project

You made it this far.
Let's talk!

I've designed banking flows, quoting engines, and docs platforms used by 3,000+ companies.

Whatever you're building, it lands in good hands.

Location

Remote / Bucharest, Romania

radulescu.adrian17@gmail.com

Phone

+40 785 752 708

Download my CV

Product Designer

Business, engineer, user, design. The goal never gets translated

A design partner who owns the product likeit's his own

See the work

See the work

Download resume

Download resume

+

+

+

What sets me apart

A design partner owns the goal at every stage

A design partner owns the goal at every stage

Screens designed to scale

In it through every technical stage

The fix before the ask

Solutions that solve the actual problems

Screens designed to scale

The fix before the ask

In it through every technical stage

Solutions that solve the actual problems

Screens designed to scale

The fix before the ask

In it through every technical stage

Solutions that solve the actual problems

My Process

Good features aren't luck. They're the output

Good features aren't luck here. They're the output

Strategy

Strategy

Feasibility

Feasibility

Research

Research

Ideation & Prototype

Ideation & Prototype

Design

Design

Handoff

Handoff

Testing

Testing

Validation

Validation

Where I've built

Real products, real customers, real users

Real products, real customers, real users

Product Designer

B2B

SaaS

Archbee

Archbee

Discover the process

Discover the process

Write your docs (live product)

Write your docs (live product)

UX/UI Designer

B2C

Travel

Vola

Vola

Discover the process

Discover the process

Get an Upgrade (live page)

Get an Upgrade (live page)

UX/UI Designer

B2B

CPQ

HP

HP

Find more about it

Find more about it

UX/UI Designer

B2C

Fintech

BCR - Erste Group

BCR (Erste Group)

Find more about it

Find more about it

Simulate a loan (live product)

Business, engineer, user, design.
The goal never gets translated

A design partner who owns
the product like
it's his own

Good features
aren't luck here. They're the output

You made it this far.
Let's talk!

You made it this far.
Let's talk!